Magic FM

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Some top line facts about Magic 105.4:

• Magic has just over 2m people listening each week. Our current reach of 2,054,000 is our highest ever
• It’s the only commercial station in London with 2m+
• Magic has more Adults, Women, Homeowners and Housewives listening than any other commercial station in London
• 61% of Magic listeners are aged 15-44 with 39% aged 45+
• Just over a million Magic listeners don’t listen to Heart or Capital
• Magic has been commercial market leader for reach in London for 2 and half years
• 33% of Magic listeners don’t listen to any other commercial station in London – higher than both Capital (27%) and Heart (23%)
• Neil Fox’s breakfast show has added 69,000 listeners QoQ
• Kim Wilde’s extended Secret Songs, Sunday 10am to 2pm, added 30,000 listeners and is now commercial market leader for reach and share
• Mellow Magic continues to be market leader for reach and share Monday to Sunday from 8pm to Midnight
• Magic also reaches 856,000 listeners across the UK on digital
• Magic 105.4/Magic Digital reaches 2.910m across the UK – our highest ever reach

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