Some top line facts about Magic 105.4

    •   Magic reaches 2.149 million people every week, more than any other music station in London (Including the BBC) and our highest ever reach
    •   Magic has 90,000 more listeners than BBC Radio 2
    •   Magic has a market share of 6.7%, higher than any other commercial station in London
    •   Magic reaches 1.3m ABC1 adults, 1.2 million Homeowners and 1.7m Housewives every week
    •   58% of Magic listeners are aged 15-44 with 42% aged 45+
    •   Just over a million Magic listeners don’t listen to Heart or Capital
    •   32% of Magic listeners don’t listen to any other commercial station in London – higher than both Capital (28%) and Heart (26%)
    •   Neil Fox’s Breakfast show reaches 787,000 listeners every week
    •   Angie Greaves at Drive Time is commercial market leader with 964,000 listeners
    •   Rick Astley’s Sunday show reach 189,000 listeners every week, a 30% increase on the Year and a 55% increase on the quarter
    •   Mellow Magic continues to beat both commercial and BBC stations for reach and share Monday to Sunday
    •   Magic 105.4 reaches 3.2 million listeners across the UK on FM and Digital – our highest ever reach

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